Subway Film, DM The SubGold by Brand Station

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The SubGold

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Industry Fast food
Media Film, Direct marketing
Market France
Agency Brand Station
Creative Director Loic Chauveau
Art Director Damien Guiol
Copywriter Samy Benama
Released June 2018

Credits & Description

Category: Food
Media: Film
Brand: Subway
Agency: Brand Station
Geo: France
Advertising Agency: Brand Station, Paris, France
Creative Director: Loïc Chauveau
Art Director: Damien Guiol
Copywriter: Samy Benama
Photographer: The cabs
Additional Credits: Johanna Varlet, Xavier Delaporte
Published: June 2018
Subway introduces the least convenient yet most advantageous card in the world, giving access to a year of free Subway® menus.
In France, we carry in average more than a dozen loyalty cards - which we hardly use. They are all very convenient…but far for from being advantageous.
Which is why Subway® , PepsiCo et Orangina Suntory are offering to reverse the rules by creating the SubGold30. The least convenient yet most advantageous loyalty card in the world, granting access to a year of free Subway® menus.
For the longest time, this one of a kind loyalty card was considered an urban myth (just like the legendary Mc Donald’s gold pass). But it is now finally all coming true thanks to Subway® ! And the brand’s fans are not going to be stopped by its inconvenient 30 centimeters length! After all, a whole year of free menus is worth a bit of an effort.