Suzuki Film, DM The BinBox by Hakuhodo Percept New Delhi

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The BinBox

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Industry Automotive products, services and accessories, Environmental & Animal Issues
Media Film, Direct marketing
Market India
Agency Hakuhodo Percept New Delhi
Creative Director Tripti Kakkar
Art Director Himanshu Sharma
Copywriter Tripti Kakkar
Released October 2017

Credits & Description

Category: Automotive
Media: Design
Brand: Suzuki Ignis
Agency: Hakuhodo
Geo: India
Advertising Agency: Hakuhodo, Delhi, India
National Creative Director: Sabuj Sengupta
Creative Director / Copywriter: Tripti Kakkar
Art Director: Himanshu Sharma
Published: October 2017
Synopsis:
India has more than 30 million cars and almost each one carries a tissue box inside, but no where to trash it. Consequently tissues keep flying out of cars, creating mess all over. Ignis found a simple and unique design solution for maintaining cleanliness in cars and country. The BinBox. It's the world's first tissue box with a bin attached.
So no more trashing the roads. Once you spot a trash can, simply lift the top, empty the bin and put it back. ​