Thomas Henry Film, DM Mosquitonic by DLV BBDO Milan

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Mosquitonic

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Industry Soft Drinks
Media Film, Direct marketing
Market Italy
Agency DLV BBDO Milan
Executive Creative Director Federico Pepe, Stefania Siani
Creative Director Luca Iannucci, Pas Frezza
Art Director Alessandro Dore
Copywriter Veronica Dal Cortivo
Production The Family
Director Stefano Quaglia
Released March 2018

Credits & Description

Media: Outdoor
Category: Drinks, non-alcoholic
Client: Thomas Henry
Agency: DLV BBDO Milan
Production: The Family
Country: Italy
Director: Stefano Quaglia
Executive Creative Director: Stefania Siani
Executive Creative Director: Federico Pepe
Creative Director: Pas Frezza
Creative Director: Luca Iannucci
Art Director: Alessandro Dore
Copywriter: Veronica Dal Cortivo
Producer: Tommaso Haimann
DoP: Edoardo Bolli
Graphic Designer: Guido Scolaro
Post: Bend
Color: Daniel Pallucca
Editing: Nicola Mucelli
Published: March 2018
Synopsis:
The first spring days bring the first open air cocktails. And everything would be great if it weren’t for the mosquitoes. That’s why at a launch event in Milan, premium tonic water brand Thomas Henry and creative agency DLVBBDO presented "Mosquitonic," a spray cap that fits perfectly on TH bottles and transforms them into powerful anti-mosquito sprays. The BBDO network agency and Thomas Henry have found the solution to an age-old problem. No advanced technology, but a simple observation: when we order a drink with tonic water, we always leave some in the bottle. And that's what gave us the idea, because tonic water contains quinine, a natural mosquito repellent.