Volkswagen Film, DM Crashed Cases by DDB Copenhagen

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Crashed Cases

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Industry Cars, Public Safety, Health & Hygiene
Media Film, Direct marketing
Market Sweden
Agency DDB Copenhagen
Chief Creative Officer Andreas Dahlqvist
Creative Director Simon Higby
Art Director Anton Bolin
Copywriter Svante Parup
Production House Sweden
Director Luca Monterosso
Released April 2018

Credits & Description

Media: Web Film
Category: Automotive
Client: Volkswagen
Agency: NORD DDB, Copenhagen
Production: House
Country: Sweden
Director: Luca Monterosso
Chief Creative Officer: Andreas Dahlqvist
Creative Director: Simon Higby
Copywriter: Svante Pårup
Art Director: Anton Bolin
Producer: Tomas Wall
DoP: Marcus Dineen
Designer: Marc Östlund
PR Director: Susanne Johansson
Account Director: Maja Björklén,Hogir Aslan
Editor: Luca Monterosso
Editor: Edward Lever, (Editor / Grade / Online)
Business Director: Magnus Wretblad
Creative Designer: Marc Östlund
Director / Editor: Luca Monterosso
Editor / Grade / Online: Edward Lever
Producer / Post Producer: Tomas Wall
DOP: Marcus Dineen
Photography: Anton Olin
Artist: Lennart Wintermyr
Music: Andreas Kleerup
Published: April 2018
Synopsis:
Phone cases made of car wrecks caused by texting and driving.
Since February 1st, 2018, it has been illegal to use your phone whilst driving in Sweden. Despite that, there seems to be no change in the number of accidents on Swedish roads since the new law became effective. To remind people of the danger of using your phone whilst driving, Volkswagen have created a phone case – made by crumpled metal from crashed cars. The campaign is made by the creative agency NORD DDB.
To make you think twice before picking up your phone in traffic, Volkswagen made Crashed Cases. 153 phone cases made of car wrecks caused by texting and driving. One phone case for each car crash since the implementation of the ban. The cases are available at http://www.crashedcases.com and all profits go to Trafikskadefonden, an organisation which helps rehabilitate victims of car crashes.