Tailor made safety vest by FamousGrey Brussels for Volvo

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Tailor made safety vest

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Industry Traffic safety
Media Film, Direct marketing
Market Belgium
Agency FamousGrey Brussels
Director Khaël Touag
Creative Director Jeremie Goldwasser, Ad Van Ongeval
Creative Tom Jacobs, Charles-Elie Chauvaux
Producer Frederik Zaman
Released November 2017

Credits & Description

Category: Automotive
Media: Direct
Brand: Volvo
Geo: Belgium
Client: Volvo Car Belux
Client contacts: Balder D’Hondt, Lolita Swanet, Franne Nagels, Manuel De Bolle
Agency: FamousGrey
Executive Creative Director: Katrien Bottez
Creative Director: Ad van Ongeval, Jeremie Goldwasser
Creative Team: Tom Jacobs, Charles-Elie Chauvaux
Copywriter : Tom Jacobs
Project Manager: Thomas Vuerinckx, Cato Samyn
Digital Project Manager : Michael Gannouni
Brand Leader: Kris Vanderhulst
Business Director: Carola Michiels
Strategic Planner : Coppelia de crane d’heysselaer, Sven Houben
PR Manager: Sophie Engels
Webmaster: Benjamin Van Maldergem
Design : Aldjia Bessalah 
Print Producer : Marja Donkers
RTV Producer: Loes Fierens
Production Director : Emily Rammant
Production: FamousGrey Productions
Producer: Frederik Zaman
Director: Khaël Touag
DOP: Piet Deyaert
Sound: Eli Sundermann
Editing & Grading: Sven Vanhee, Jasper De Ryck
Logo Design : Aldjia Bessalah
Bespoke Tailor : Aravinda Rodenburg
Published: November 2017
Synopsis:
Volvo launches stylish alternative to the ugly safety jacket
Friday, November 17, 2017 — Everything about the new Volvo S90 breathes design. Except for the standard fluo safety jacket; that ugly thing we all have in the boot of our car. Which is why Volvo and its Belgian agency, FamousGrey set about redesigning the well-known safety jacket and turning it into something stylish. All while living up to the S90’s high standards; fusing both luxury and safety in one stylish package.
Safety, redesigned
FamousGrey called on Aravinda Rodenburg to get the job done. Aravinda is one of only four Belgian bespoke tailors. His brief: design a fluorescent jacket worthy of the Volvo S90 while complying with European safety clothing design standards. The jacket was therefore created from the same materials as its conventional counterpart: namely fluorescent yellow fabric and reflective gray stripes. Aravinda Rodenburg, however, opted for the cut of a traditional 3-piece suit waistcoat. While buffalo horn buttons add a final touch of refinement.
The result: a top-of-the-range safety jacket, the only one of its kind in the world.
Tailor-made luxury
But we didn't stop there. The ultimate in luxury should always come made-to-measure. Which is why each new Volvo S90 owner receives a guide on how to have their jacket professionally tailored. Those who wish can also visit the tailor in order to be measured. In communicating this campaign, FamousGrey produced a one-minute commercial for broadcast on social networks. The ad recounts the making of the fluorescent jacket by Aravinda Rodenburg. A direct mailer was also sent to a selection of potential customers. With this idea, FamousGrey not only executed a classic advertising campaign for the Volvo S90 but also helped Volvo perfect their product.