Abarth Film, Making of Making of ABARTH Wasteland by Platige Image

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Making of ABARTH Wasteland

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Industry Cars
Media Film, Making of
Market Poland
Agency Platige Image
Released July 2018

Credits & Description

Geo: Poland
Agency: Platige Image
Published: July 2018
Synopsis:
It wasn't a typical job for Platige Image. The team usually post-produces raw green screen footage, but with Abarth they were given a finished, fully edited live action movie. “I asked myself: what are we even supposed to do here? After a call with the director, I realized the scope of his vision,” recalls VFX supervisor Piotr Borowski.

The project was realized by Platige Image for Fiat, the owner of Abarth, which is a company producing modified racing versions of the Italian manufacturer's vehicles.
The task proved unusual. Not only was the commercial shot on location and without any green screen elements, but also its original premise was pretty much nothing like the dir cut envisioned by the famous car commercial director Alessandro Pacciani.