Lexus Film, Making of Letters [Behind the Scenes] by Team One Los Angeles

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Letters [Behind the Scenes]

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Industry Cars
Media Film, Making of
Market United States
Agency Team One Los Angeles
Chief Creative Officer Chris Graves
Associate Creative Director Ryan Durr, Jim Darling
Executive Creative Director Tim Wettstein
Creative Director Amanda Abrams
Art Director Jim Darling
Copywriter Ryan Durr
Production Vision Creative
Director Leo Zuckerman
Released March 2018

Credits & Description

Media: Web Film
Category: Automotive
URL: http://www.lexus.com/guest-exp...
Client: Lexus
Agency: Team One
Production: Vision
Country: United States of America
Director: Leo Zuckerman
Chief Creative Officer: Chris Graves
Executive Creative Director: Tim Wettstein
Creative Director: amanda abrams
Group Creative Director: Jason Stinsmuehlen
Producer: Leah Bohl
Associate CD / Art Director: Jim Darling
Associate CD / Copywriter: Ryan Durr
Executive Producer: Sam Walsh
Executive Producer: Geoff McLean
DoP: Kiel Milligan
Account Director – Joel Don
Management Supervisor – Ben Allison
Account Executive – Kayla Riley
Business Affairs Manager – David Peake
Senior Project Manager – Shayna Fung
Associate Director, Strategic Planner – Trang Phan
Senior Digital Strategist – Cliff Adams
Director of Product Insights – Robert Jordan
Senior Art Producer – Brian Gibson
Managing Director - Geoff McLean
Synopsis:
Today, “Letters,” a 3-D installation by perceptual art pioneer Michael Murphy is revealed as part of a new marketing campaign celebrating the Lexus guest experience. The 16-foot art piece, which hangs from six ceiling panels and a steel frame, features more than 2,000 suspended pieces of origami, each constructed from individual thank you letters from guests to their Lexus dealerships. From one vantage point, the origami art pieces create the shape of the all-new 2018 LS sedan, while from another vantage point it takes the shape of the Lexus logo. To showcase the installation, Lexus has created a 60-second video featuring guests reading their handwritten letters to dealerships as a Lexus craftsman carefully folds and hangs each one.