Spies Film, Making of Spies Home Weather Machine [Making Of] by Robert/Boisen & Like-minded

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Spies Home Weather Machine [Making Of]

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Industry Travel Agencies, Tour Operators & Travel Services
Media Film, Making of
Market Denmark
Agency Robert/Boisen & Like-minded
Creative Director Heinrich Vejlgaard
Senior Art Director René Sohn Kammersgaard
Production Gobsmack Productions
Released April 2018

Credits & Description

Client: Spies Travels
Agency: Robert/Boisen & Like-minded, Denmark
Strategy: Søren Christensen
Creative Director: Heinrich Vejlgaard
Senior Art Director: René Sohn Kammersgaard
Account Director: Gitte Andersen
Machine design & production: Playground Marketing
Project Manager: Morten Frydkjær
Head of Development: Lasse le Dous
Lead Developer: Esben Lykke Olsen
PR: Radius, Oath
Production: Gobsmack, Bacon
Published: April 2018
Synopsis:
When the danes go on vacation, they enjoy it a lot more, knowing that the weather back home is bad. Because when you live in the cold north, the weather means everything. When we say that the Danish summer is the best day of the year, it’s not really a joke. This might be one of the reasons why we love to travel to exotic destinations. Even during the summer. A new survey shows that 47% of the danes admit, they enjoy their holidays a lot more when the weather back home is bad. This feeling is called Shadenfreude: “The experience of pleasure, joy, or self-satisfaction that comes from learning or witnessing the troubles, failures, or humiliation of another”.
Since people were already checking the weather report back home while on vacation, we decided to take it a step further. It’s one thing is to see a weather report, but another thing entirely to feel it on your own body. So we invited people to experience their actual home weather on an exotic beach in Thailand. By entering their home town, the machine could replicate the actual home weather using real time data from an online weather service. The computer then translated the data into a simulation with all kinds of bad weather from rain and wind to thunder and lightning, fog and snow. We also added a little extra rainwater all the way from Denmark to make the experience even more authentic. We turned the event into a film, and hopefully it will inspire people to book their next holiday and escape the home weather.

Behind the campaign is the advertising agency Robert/Boisen & Like-minded and the campaign film isn’t just running in Denmark, but also in seven other countries: Denmark (Spies), Norway (Ving) Sweden (Ving) and Finland (Tjäreborg) but also Holland, Belgium and Germany (Neckermann) and finally England (Thomas Cook).

The Home Weather Machine was developed in collaboration with Playground Marketing, who created the simulator in Aarhus, Denmark before it was shipped to Thailand.