Cadbury Film, Digital, Case study Live Egg Hunt by Ogilvy & Mather Melbourne

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Live Egg Hunt

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Industry Confectionery & snacks
Media Film, Digital, Interactive & Mobile, Case study
Market Australia
Agency Ogilvy & Mather Melbourne
Associate Creative Director Tom Russell, Tom Wenborn
Executive Creative Director David Ponce De Leon
Creative Director Josh Murrell, Sharon Condy
Creative Huei Yin Wong, Jack Railton-Woodcock
Production ALT.VFX
Released May 2018

Credits & Description

Alternative title: Live Easter Hunt
Media: Interactive
Category: Confectionery & snacks
Client: Cadbury
Agency: Ogilvy Melbourne
Production: Alt.vfx
Country: Australia
Executive Creative Director: David Ponce de Leon
Creative Director: Sharon Condy
Creative Director: Josh Murrell
Creative: Huei Yin Wong
Creative: Jack Railton-Woodcock
Assoc Creative Director: Tom Wenborn
Assoc Creative Director: Tom Russell
Senior Digital Art Director: Mark Thompkins

Ogilvy
Group Account Director - Danielle Chapman
Head of Strategy - Virginia Pracht
Account Manager - Catherine Martyn
Producer - Afrim Memed
Social Media Manager - Cassandra Chen
Social Media Manager - Katia Rapota
Designer – Shanon Riches

Alt.vfx
Executive Producer – Tyrone Estephan
Creative Technologist – Raymond Leung
Illustrator and 2D Animator – Harry Gold
Producer – Alison Ingram

Mondelez
Mondelez International's Director of Marketing - Kjetil Undhjem
Senior Marketing Manager Chocolate - Seasonal & Gifting ANZ - Melanie Yates
Brand Manager, Seasonal (Easter) - Constance Appleman
Published: May 2018
Synopsis:
The best part of Easter is the egg hunt. But not everyone has one they can join. So, Ogilvy, Melbourne, created the Cadbury Live Egg Hunt, a first of its kind social experience for Facebook Live. It's a fully-immersive 360-degree world that anyone can join from anywhere, to search for virtual Cadbury Easter eggs.