Fox Film, Digital, Case study The Community Manager by FOX Networks Group

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The Community Manager

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Industry Publishing, streaming & media
Media Film, Digital, Interactive & Mobile, Case study
Market Argentina
Agency FOX Networks Group
Executive Creative Director André Takeda
Creative Director Marcela Ramsfelder
Copywriter Deco Artilheiro
Released May 2018

Credits & Description

Media: Interactive
Category: Publications & media
Client: FOX Networks Group Latin America
Agency: Fox Networks Group Latin America
Country: Argentina
Executive Creative Director: André Takeda
Creative Director: Marcela Ramsfelder
Copywriter: Deco Artilheiro
Executive Brand Director: Anderson Ortiz
Digital Marketing Manager: Soledad Bollegi
Production: House Digital Agency
Published: April 2018
Pazuzu is the king of all demons and the evil spirit in The Exorcist series. To promote its second season on social media, we programmed a bot to mimic Pazuzu’s personality and he was as our official community manager for a whole week. Besides the bizarre posts and the not so friendly replies, Pazuzu also threatened anyone who dared interact with FX. Any likes, comments or even page views, would make you receive a personal and "pleasant" message of our beloved demon. And the only way to stop the harassing, was confronting him on Messenger and exorcising FX’s fan page.