Getty Images Film, Digital, Case study Nosferatu [spanish image] by ALMAP BBDO Brazil

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Nosferatu [spanish image]

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Industry Consumer & Public services, Website
Media Film, Digital, Interactive & Mobile, Case study
Market Brazil
Agency ALMAP BBDO Brazil
Creative Director Marcelo Nogueira, André Gola, Benjamin Yung Jr., Pernil, Bruno Prosperi
Art Director Renato Butori
Copywriter Daniel Oksenberg, Rodrigo Resende
Released January 2017

Awards

El Ojo Festival 2017
Interactivo Sites Oro
Interactivo Branded Content Plata
Campañas Integradas Campañas de Productos, Servicios, Institucionales e Imagen Corporativa Plata
Creative Data Mejor Visualización Con El Uso de Data Plata
Interactivo Videos Online Plata
Contenido Audiovisual / Entre 3 y 20 Minutos Bronce

Credits & Description

Title: Nosferatu
Agency: Almapbbdo
Brand: Getty Images
Country: Brazil
Entrant Company: Almapbbdo, São Paulo
Advertising Agency: Almapbbdo, São Paulo
Media Agency: Almapbbdo, São Paulo
Production Company: Almapbbdo, São Paulo / Getty Images, Brazil / Punch Audio, São Paulo / Slikland, São Paulo / Black Madre, São Paulo
Partner/Chief Creative Officer: Luiz Sanches (Almapbbdo)
Creative Director: Bruno Prosperi (Almapbbdo)
Creative Director: Andre Gola (Almapbbdo)
Creative Director: Benjamin Yung Jr. (Almapbbdo)
Creative Director: Marcelo Nogueira (Almapbbdo)
Creative Director: Pernil (Almapbbdo)
Copywriter: Daniel Oksenberg (Almapbbdo)
Art Director: Renato Butori (Almapbbdo)
Copywriter: Rodrigo Resende (Almapbbdo)
Art Buyer: Teresa Setti (Almapbbdo)
Art Buyer: Stephanie Biekarck (Almapbbdo)
Media Vice President: Luis Flavio Padilha (Almapbbdo)
Account Director: Ana Clara Grana (Almapbbdo)
Account Executive: Beatriz Almonacid (Almapbbdo)
Account Supervisor: Nathalia Chaves (Almapbbdo)
Chief Marketing Officer: Gene Foca (Getty Images)
Senior, Integrated Marketing Manager: Elvira Cameriere (Getty Images)
Innovative And Strategic Marketing Executive: Paige Mccrensky (Getty Images)
Marketing Specialist: Natália Moraes (Getty Images)
Agency Producer: Diego Villas Boas (Almapbbdo)
Agency Producer: Vera Jacinto (Almapbbdo)
Agency Producer: Leo Damasceno (Almapbbdo)
Partner/Chief Strategic Officer: Cintia Gonçalves (Almapbbdo)
Technology Director: Eduardo Bruschi Cardoso (Almapbbdo)
Digital Creative Director: Luciana Haguiara (Almapbbdo)
Digital Head Of Art: Pedro Burneiko (Almapbbdo)
Art Director: Hauck Araújo (Almapbbdo)
Interface Designer: Ingrid Bugarin (Almapbbdo)
Ux Designer: Caroline Kayatt (Almapbbdo)
Synopsis:
Getty Images is a benchmark for the world when it comes to – obviously – images. But when we’re talking about Getty’s audio stock, the situation changes. Our challenge was to publicize the variety of music and sound effects available in Getty Images’ little-known audio collection. And to reinforce how useful it can be for audio and film producers, as well as other potential Getty Images clients.
Strategy:
Why just say that our audio stock is incredible if we can create something incredible with it and prove our point that way? That was the strategy behind our idea. To publicize it to agencies and production companies, we created a website where everyone could see the brand-new, non-silent version of Nosferatu. The whole film was put up on the site. And it’s still online, so everyone can see the incredible things that can come out of Getty Images’ audio collection.
Execution:
Creating the sound for a film is generally a long and complicated process. In this case it was even more so, since it entailed an intense degree of research. None of the sounds were created or produced. All of them were downloaded from Getty Images’ site. Ninety minutes of film was set to thousands of audio files, painstakingly assembled to create a uniquely skin-crawling atmosphere and give the film its own identity. In all, the research, creative, editing, and mixing process took over 3,300 work hours to create the sound of a silent classic: Nosferatu. Users who watch it online are given the option of seeing the sound timeline as the movie plays. When they pause it, the sound files become clickable, and users can listen to the original version. They can click on “Buy sound” and be taken to the Getty Images website where they can purchase that file.
Outcome:
Nosferatu was heard in more than 50 countries. Within 1 week, nonsilentfilm.com received thousands of visits. Traffic of gettyimages.com/music increased by 140%. The highest ever. Given its huge success online, Getty Images is considering partnering with the Museum of Image and Sound in São Paulo to produce two more movies and put together a “non-silent” series, to be shown alongside Nosferatu.
Campaign Description:
Beyond just showing the variety of music and sound effects that Getty Images has to offer, we decided to prove it. That’s why we chose a silent film from 192
which is already in the public domain, and we created sound for it from scratch. The sound design, the soundtrack, the voices, sound effects, the terrifying atmosphere, everything. And we transformed the classic silent film Nosferatu into “Nosferatu – The Non-Silent Film.” The most iconic movie vampire of all time was given a voice. In fact, he got a lot more than that.
Url: http://nonsilentfilm.com