Nike Film, Digital, Case study Air Max Line by J. Walter Thompson Singapore

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Air Max Line

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Industry Sportswear, Athletic Footwear & Accessories
Media Film, Digital, Interactive & Mobile, Case study
Market South Korea
Agency J. Walter Thompson Singapore
Chief Creative Officer Euna Seol
Creative Director Taebong Kim
Production Postvisual.com
Released April 2018

Awards

Ad Stars 2018
Social & Influencer Product & Service: Cosmetic / Beauty / Clothing / Footwear and accessories Crystal

Credits & Description

Alternatie title: The 1st Waiting Line on Instagram with Hashtags
Media: Interactive
Category: Sportswear
Client: Nike
Agency: J. Walter Thompson Asia Pacific
Production: POSTVISUAL
Country: Korea (south)
Chief Creative Officer: Euna Seol
Creative Director: TaeBong Kim
Planning Director: DuJune Choi
Planning & Execution: SeMyeong Choi
Published: April 2018
Synopsis:
By tapping into avid Sneakerheads' passion for waiting in-line for the hottest new kicks, digital agency PostVisual, a J. Walter Thompson company, just created the first ever Hashtag queue, encouraging footwear fanatics to wait in-line on Instagram, to win a chance to buy limited edition Nike Air Max. #AIRMAXLINE
Let’s increase our targets’ (fashion-savvy 19-24) interest in the Air Max Limited Editions, and inspire them to participate in ‘THE DRAW*’. How can we bring ‘THE DRAW’ from offline to the digital realm, and make it more engaging? * DRAW?: A raffle for dedicated Sneaker Heads. It assigns random draw numbers to the participants for a chance to buy special pair of sneakers