UNHCR (United Nations High Commission For Refugees) Film, Digital, Case study Finding Home [image] by Grey Kuala Lumpur

Finding Home [image]

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Industry Environmental & Animal Issues, Mobile applications
Media Film, Digital, Interactive & Mobile, Case study
Market Malaysia
Agency Grey Kuala Lumpur
Director ISMED MOHAMMED
Executive Creative Director Graham Drew
Art Director Heng Thang Wei
Copywriter MICHELLE CHONG
Released June 2017

Awards

ADFEST 2018
Mobile Lotus USER EXPERIENCE FOR MOBILE Bronze

Credits & Description

Company Entering : Grey Malaysia, Kuala Lumpur
Brand : Unhcr
Advertiser : Unhcr
Agency : Grey Malaysia, Kuala Lumpur
Executive Creative Director : Graham Drew
Copywriter : Michelle Chong
Art Director : Thang Heng Wei
Interactive Art Director : Ian Lai
Interactive Designer : Therces Pok
Developer : Kaigon Games
Account Director : Atlanta Chong
Agency Producer : Suzy Chong
Film Production Company : Grey Malaysia, Kuala Lumpur
Director : Ismed Mohammed
Special Effects Company : Kaigon Games, Kuala Lumpur
Visual Effects : Jeremey Ooi
English context explanation :
To gain public support for the 150,000 rohingya refugees in Malaysia, a country that refuses to officially recognise them. Unhcr had to find a new way to generate empathy and create new source of funding and volunteers. We used a unique gamification technique to get beyond the prejudice and bias, engaging a nation with the highest smartphone penetration in se asia with the real human drama. Educating via entertainment and, crucially, generating new volunteers and funding for the unhcr. For a campaign with zero media budget and relying entirely on word of mouth, app stores provided a distribution channel no cost or geographical boundaries.
Url 1 : https://play.Google.Com/store/...
Url 2 : https://itunes.Apple.Com/us/ap...