Vicomte A. Film, Digital, Case study You share, they strip. by Fred & Farid Shanghai

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You share, they strip.

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Industry Apparel, Clothing & Footwear, Clothing
Media Film, Digital, Interactive & Mobile, Case study
Market China
Agency Fred & Farid Shanghai
Creative Director Gregoire Chalopin
Art Director Laurent Leccia
Producer Bastien Chanot, Sacha Guyon
Released June 2013

Credits & Description

Digital experience by Fred & Farid Shanghai for Vicomte A (French Fashion brand)
"Vicomte A. invites you to undress its models in an interactive and 'social' strip-tease.
Click on the clothes you'd like to remove and he/she throws them at your wall (your Facebook wall)... The more you share, the more he/she undresses."
Social Strip Tease
Agency: Fred & Farid Shanghai
Brand: Vicomte A.
Executive Creative Directors: Fred & Farid
Creative Director: Gregoire Chalopin
Copywriter: Laurent Leccia
Art Director: Laurent Leccia
Brand supervisors: Arthur de Soultrait, Julie Clerambourg
Producer: Sacha Guyon, Bastien Chanot
Development & Production: Lumini