Volkswagen Film, Digital, Case study Volkswagen Amarok: Facebook Flipbook by Mccann Istanbul

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Volkswagen Amarok: Facebook Flipbook

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Industry Cars
Media Film, Digital, Interactive & Mobile, Case study
Market Turkey
Agency Mccann Istanbul
Art Director Ant Sengelli
Copywriter Aslı Topçu Kocaeli
Released May 2012

Credits & Description

Category: Best Use of Social Media Marketing
Advertiser: VOLKSWAGEN
Product/Service: AMAROK
Chief Creative Officer: Folker Wrage (McCann Istanbul)
Digital Creative Head: Kaan Ayce (McCann Istanbul)
Motion Designer: Ozan Dundar (McCann Istanbul)
Art Director: Ant Sengelli (McCann Istanbul)
Copywriter: Asli Topcu (McCann Istanbul)
Group Account Director: Funda Hergul (McCann Istanbul)
Account Manager: Isil Uygur (McCann Istanbul)
Account Executive: Firat Alagozlu (McCann Istanbul)
Digital Account Director: Deniz Vlahos (McCann Istanbul)
Media placement: Internet (FB Usage) - Volkswagen Commercial Vehicles/FB Page - 19.04.2012

Insights, Strategy & the Idea
Introduce VW Amarok to the adventurous Turkish Youth.
Turkish Youth is very active on Facebook and VW is a love brand in a Turkey. So it was a perfect match.
The brand insight of Amarok is that you don't ever have to stop with an Amarok. We took that insight and carried it to still images. Now, Amarok is in motion even in still images.
Turkish youth loves new and experimental things in digital realm. The VW on the other side is very well known for its creative approach.

Creative Execution
We wanted to emphasise Amarok's capability to keep moving on all terrains without having to have to stop and make alterations to the vehicle. Until now, Facebook albums were viewed just as stand alone still images. So it seemed appropriate to make Amarok move even in still images.

FlipBook is designed for Facebook as its sole platform.

Results and Effectiveness
The Facebook Flipbook has turned the Facebook platform into a new medium. The project has been featured in leading blogs like Digital Buzz Blog and gained a large number of likes and tweets. Also, the case study video has been watched more than 5,000 times within the first few days following the launch.