Volkswagen Film, Digital, Case study World Cup Draw Hijack 2018 [video] by Lowe Adventa Moscow

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World Cup Draw Hijack 2018 [video]

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Industry Cars, Sports Teams & Events
Media Film, Digital, Interactive & Mobile, Case study
Market Russia
Agency Lowe Adventa Moscow
Creative Director Mikhail Panteleev, Eugene Radewych
Art Director Maksym Artemenko, Artiom Gelvez Kostenko
Released March 2018

Credits & Description

Category: Automotive
Media: Digital
Brand: Volkswagen
Agency: MullenLowe
Geo: Russia
Advertising Agency: MullenLowe, Moscow, Russia
General Creative Director: Eugene Radewych
Creative Director: Mikhail Panteleev
Creative Group Head / Art Director: Artiom Gelvez Kostenko
Creative Group Head / Copywriter: Maksym Artemenko
Published: March 2018
On 1 December 2017 the World Cup Draw took place in the Kremlin, with Ronaldo, Maradona and Pele in attendance. Millions of Russian fans were eager to know which teams would be matched against Russia. So Volkswagen decided to give fans a LIVE online update to the draw - even through the weren't an official sponsor.