Care Condoms Film, Digital, Design & Branding Care for Earth Hour by The Classic Partnership Advertising Dubai

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Care for Earth Hour

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Industry Contraceptives & Pregnancy Tests
Media Film, Digital, Interactive & Mobile, Design & Branding
Market United Arab Emirates
Agency The Classic Partnership Advertising Dubai
Executive Creative Director Alok Gadkar
Creative Director Alok Gadkar, Leslie Paul
Art Director Alok Gadkar, Vishal Vinekar
Senior Art Director Thomas Varghese
Copywriter Leslie Paul
Senior Copywriter Anshuman Bhattacharya
Photographer Nasir Rauf
Released May 2017

Credits & Description

Category: Health
Media: Design
Brand: Care Condoms
Agency: The Classic Partnership
Geo: United Arab Emirates
Advertising Agency: The Classic Partnership, Dubai, UAE
Executive Creative Director: Alok Gadkar
Creative Directors: Leslie Paul, Alok Gadkar
Senior Art Director: Thomas Varghese
Art Directors: Vishal Vinekar, Alok Gadkar
Senior Copywriter: Anshuman Bhattacharya
Copywriter: Leslie Paul
Associate Account Director: Sneha Iyer
Head of Production: Vitthal Deshmukh
Production Manager: Shankar Chidambaram
Retouching Artist: Devraj Shriyan
Photographer: Nasir Rauf
DOP: Prasad Paniker
Producer: Ace Wong
Published: May 2017
Description: This year for Earth Hour, Care Condoms took it to a whole new perspective by designing a set of limited edition condoms. A total of 60 designs were produced, one for every minute of Earth Hour, and each of the packs carried a different message. The call to action though was the same: Switch off. Action on. Distributed for free in several watering holes in Malaysia a week before the event, the packs were a big hit and the cause to do good for the planet must have been pleasantly bigger.