Kyoto University Film, Digital, Design & Branding Meanwhile In Kyoto [video] by Dentsu Inc. Tokyo

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Meanwhile In Kyoto [video]

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Industry Education
Media Film, Digital, Interactive & Mobile, Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Director Kazuhiro Yamamoto, Takuya Demura
Copywriter Haruko Tsutsui, Nae Mikuni, Scott Lehman, Naruki Higashi, Marina Danjo
Photographer Masaya Murakami, Fumihito Katamura
Released January 2016


LIA 2016
Design Art Direction Bronze Winner

Credits & Description

Brand: Genius Table
Advertiser: Kyoto University
Agency: Dentsu Inc., Tokyo
Creative Director: Yoshihiro Yagi
Alternative Title: Meanwhile In Kyoto
Copywriter: Haruko Tsutsui/Nae Mikuni/Marina Danjo/Naruki Higashi/Scott Lehman
Art Director: Yoshihiro Yagi/Daisuke Hatakeyama
Agency Designer: Anna Saito/Chihiro Kato
Web Designer: Taku Suetomi 
Account Director: Ryo Kagami
Agency Producer: Yoshitaka Nakano
Director: Takuya Demura/Kazuhiro Yamamoto
Film Producer: Haruko Kato
Music Composer: Satoshi Yoshitake
Print Production Company: Creative Power Unit, Tokyo
Photographer: Fumihito Katamura/Masaya Murakami
Illustrator 2: Yu Nagaba
Print Producer: Shinya Tamura
Cultural Context Explanation: Japanese People Are Extremely Shy, And Kyotoites Are Particularly So. They Have Their Own Rules, And Do Not Open Up To Outsiders Readily. Sometimes They Say Things That Are The Exact Opposite Of What They Really Feel. If Visitors Can Communicate More Deeply With Kyotoites, Who Are Said To Be Similar To Parisians, Kyoto Will Become An Even More Attractive Travel Destination.
Background Overview: The City Of Kyoto Is One Of The Worlds Most Popular Travel Destinations. Steeped In History And Culture, It Tends To Attract Visitors Who Are Exceptionally Intelligent And Creative. But Many Of These genius-Class" Visitors Leave Without Interacting Very Much With The People Of Kyoto. This Problem Is Further Compounded By The Shyness Of Kyoto Residents Themselves.