Good Books Film, Digital, Design & Branding Metamorphosis by String Theory

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Metamorphosis

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Industry Books, Book store
Media Film, Digital, Interactive & Mobile, Design & Branding
Market New Zealand
Agency String Theory
Production Buck
Copywriter Jeremy Taine
Producer Spencer Buck
Released May 2012

Awards

Clio Awards, 2013
Film Technique Animation Gold

Credits & Description

Entrant: BUCK, Los Angeles
Good Books - "Metamorphosis"
Corporate Name of Client: Good Books
Agency: String Theory, Auckland
Executive Creative Director: Jeremy Taine
Copywriter: Jeremy Taine
Executive Agency Producer: NIck Barnes
Production Company: Buck, Los Angeles
Director: Buck
Producer: Buck
Digital Production Company: Buck, Los Angeles
Digital Director: Buck
Post-Production Company: Buck, Los Angeles
VFX Company: Buck, Los Angeles
Animation Company: Buck, Los Angeles
Sound Design Company: Antfood, Brooklyn
Sound Designer: Wilson Brown
Audio Engineer: Spencer Casey
Scored By: Wilson Brown
Music Production Company: Antfood, Brooklyn
Music Producer: Sean McGovern
Description of the Project
In this online spot for Good Books, the online bookseller that passes all its profits through to Oxfam, Hunter S. Thompson rants about his need to buy the book "Metamorphosis" by Franz Kafka and why he has come to the conclusion that he should buy it from Good Books. Thompson doesn’t actually want to read the book; he despises Kafka. But it so happens that the book is just the perfect height to stop his uneven desk from rocking when he types. Thompson decides that he doesn’t want to buy the book from “the great river of mediocrity” and have the greedy capitalist bastards get their hands on his hard-earned cash. Rather, he wants the money to go to the insane “Pollyannas” who give their profits away to people who wash their children’s hair in raw sewage. After some mind-melting contemplation, he goes to the Good Books website, types in the address, and, as he presses enter, his desk shifts again, causing his tea to spill onto his pants. He looks down to see a beetle sipping his bong-water-tea. The beetle then convulses and dies.