Hansplast Film, Digital, Design & Branding Hearts by Happiness Brussels, FCB Hamburg

Hearts

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Industry Adhesive Plasters
Media Film, Digital, Interactive & Mobile, Design & Branding
Market Belgium
Agency Happiness Brussels
Chief Creative Officer Geoffrey Hantson
Creative Director Philippe Fass
Copywriter Bill Bilquin
Creative Agency FCB Hamburg
Released May 2017

Credits & Description

Hansaplast introduces Hearts. A new type of heart-shaped plasters, created to help parents heal those broken little hearts. Each Heart comes with a specific design that is linked to a heart-warming story, developed with a child psychologist. This new product was distributed as a free promotional give-away in Belgiums biggest supermarkets and online.
Brussels agency FCB Happiness, in partnership with FCB's global client hub for Beiersdorf at FCB Hamburg, was behind the idea, following the client's brief to create something that connected emotionally with parents.
Alternative Title: Emotional Wounds
Category: Health & safety
Client: Hansplast Global
Agency: Happiness FCB
Country: Belgium
Chief Creative Officer: Geoffrey Hantson (Happiness FCB)
Creative Director: Philippe Fass (Happiness FCB)
Copywriter: Bill Bilquin (Happiness FCB)
Creative: Laurie Lacourt
Creative: Catherine Hermans
Graphic Designer: Romaine Dhainaut
Graphic Designer: Anna Touvron
Producer: Sophie Gunsbourg
Film Director/Dop: Kassim Olivier
Editor/Animator: Simon Schuurman
Child Psychologist: Carole Grosman
Illustrators: Julie Hoyas, Andrea Rivola, Belle Lee, Toyzmachin, Wazza Pink
Group Account Director: Isabelle Koelman

Client Services Director: Heike Bruenjes
Client Services Director: Erika Darmstaedter
Project Manager: Annelore Verstraets
Designer: Laurie Lacourt
Date: May, 2017
Description:
Hansaplast, a 90+ year Beiersdorf brand, recently partnered with FCB on the launch of 'Hearts,' the first-ever bandage with two unique category innovations.
The bandages do not heal physical scrapes and wounds, but instead help soothe the emotional fears and “wounds” experienced by kids aged two to six.