Oreo Film, Digital, Design & Branding Wonderfilled Anthem Campaign by Royale, The Martin Agency Richmond

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Wonderfilled Anthem Campaign

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Industry Confectionery & snacks, Biscuits
Media Film, Digital, Interactive & Mobile, Design & Branding
Market United States
Agency Royale
Agency The Martin Agency Richmond
Creative Director David Muhlenfeld, Magnus Hierta
Art Director Andy Lyon
Designer Sarah Berkheimer, Angie Elko
Producer Jamey Kitchens, Maria Soler Chopo
Account Supervisor Laurel Busony
Illustrator Martin Allais
Released May 2013

Awards

AICP SHOW, 2014
Design - Shortlist

Credits & Description

Advertised brand: OREO (Mondelez International)               
Advert title(s): Wonderfilled Anthem Campaign
Headline and copy text (in English):
Royale and the Martin Agency team up for Oreo
Advertising Agency: Royale, Seattle, WA, USA and the Martin Agency
Agency website: http://martinagency.com/home
Group Creative Director:                              Jorge Calleja                       
Chief Creative Officer:                                   Joe Alexander
Creative Director:                                            David Muhlenfeld   
Creative Director:                                            Magnus Hierta
Senior Art Director: Brig White         
Additional credits:
ACD/Design:                                                      Chris Peel
Designer:                                                             Angie Elko
Designer:                                                             Sarah Berkheimer
Planning Director:                                            John Gibson                    
Managing Director:                                         Steve Humble
Senior Broadcast Producer:                         Kathy Lippincott
Broadcast Producer:                                       Heather Tanton
Broadcast Junior Producer:                          Caroline Helms
Group Account Director:                               Rich Weinstein
Account Supervisor:                                       Laurel Busony
Account Executive:                                         Molly Holmes                  
Account Coordinator:                                     Allison Hensley
Project Manager:                                             Jennifer Stuart
Senior Business Manager:                            Amy Trenz
Group Talent & Music Director:                 Juanita McInteer
Illustrator:                                                           Martin Allais
Producer:                                                            Maria Soler Chopo
:30 Anthem:
Post Production:  Royale
Executive Creative Director/Partner: Brien Holman
Executive Producer/Managing Director: Jennifer Lucero
Art Director: Andy Lyon
Designers:  Jonathan Kim, Andy Lyon, Jennifer Olive Lee, Jason Cook, George Fuentes, Anthony Madlangbayan
3D Modeling/Surfacing Lead: Juan Carlos Cuadra
3D Character Animation:  Andy Lyon, James Lane, James Parris, Ian Mankowski
3D Rigging: Ian Mankowski
3D Modeling/Rendering: George Longo, Juan Carlos Cuarda, Ian Mankowski, John W. Nguyen
3D Animation:  Orlando Costa, Kevin Tonkin
2D Cel Animation: Andy Lyon, Anthony Madlangbayan
Storyboard Artists:  Scott Richie/Brian Koons
Compositor:  Mike Humphries, Renzo Reyes, John W. Nguyen
Head of Production:  Danielle Hazan
Producer:  Jamey Kitchens
Published: May 2013
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