Embraer Film, Digital, DM Flying Book by Africa Sao Paulo

Adsarchive » Film , Digital , DM » Embraer » Flying Book

Flying Book

Pin to Collection
Add a note
Industry Airlines
Media Film, Digital, Interactive & Mobile, Direct marketing
Market Brazil
Agency Africa Sao Paulo
Creative Director Sérgio Gordilho
Art Director Paulo Coelho Santos, Iron Brito, Rafael Gil
Copywriter Arício Fortes, Rodrigo Da Matta
Account manager Celina Esteves, Marcio Santoro, Cecilia Cilento
Released June 2013

Credits & Description

Nowadays, receiving a beautiful promotional catalog, even for a high-end product, such as a private jet, is not a novelty. Embraer, the world's third-largest producer of aeroplanes, demonstrated its passion for flying by sending potential clients a very special catalog one that levitates. Through the clever use of magnetic technology, the 'Flying Book' created by Africa, Brasil hovers a few inches above any surface, as if by magic.In creating this unique promotional catalog, Agencia Africa reinforced the brand's credentials as a trusted aviation specialist and delivered one of the most successful communication tactics Embraer has utilized thus far.
Media: DM
Category: Travel, transport & tourism
Client: Embraer
Product: Embraer Lineage 1000 Airplane
Agency: Agencia Africa
Country: Brazil
Executive Creative Director: Sergio Gordilho
Creative Director: Sergio Gordilho
Creative Director: Aricio Fortes
Creative Director: Paulo Coelho
Art Director: Paulo Coelho
Art Director: Rafael Gil
Art Director: Iron Brito
Copywriter: Aricio Fortes
Copywriter: Rodrigo da Matta
Planner: Ana Cortat
Print Producer: Edson Harada
Print Producer: Carla Lustosa
Account manager: Marcio Santoro
Account manager: Celina Esteves
Account manager: Cecilia Cilento
Media: Luiz Fernando Vieira / Francisco Custodio