|Media||Film, Digital, Interactive & Mobile, Direct marketing|
|Agency||Africa Sao Paulo|
|Creative Director||Sérgio Gordilho|
|Art Director||Paulo Coelho Santos, Iron Brito, Rafael Gil|
|Copywriter||Arício Fortes, Rodrigo Da Matta|
|Account manager||Celina Esteves, Marcio Santoro, Cecilia Cilento|
Credits & Description
Nowadays, receiving a beautiful promotional catalog, even for a high-end product, such as a private jet, is not a novelty. Embraer, the world's third-largest producer of aeroplanes, demonstrated its passion for flying by sending potential clients a very special catalog one that levitates. Through the clever use of magnetic technology, the 'Flying Book' created by Africa, Brasil hovers a few inches above any surface, as if by magic.In creating this unique promotional catalog, Agencia Africa reinforced the brand's credentials as a trusted aviation specialist and delivered one of the most successful communication tactics Embraer has utilized thus far.