Google Film, Digital, DM The Biography of Tomorrow by Herezie

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The Biography of Tomorrow

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Industry Consumer & Public services, Software & Multimedia Productions, SaaS
Media Film, Digital, Interactive & Mobile, Direct marketing
Market France
Agency Herezie
Art Director Raphael Stein
Copywriter Joseph Dubruque, Axel Didon
Released May 2018


Clio Awards 2018
Direct Business-to-Business: Print/Mail Silver

Credits & Description

Media: Digital
Country: France
Client: Google
Agency: Herezie Group, Paris (France)
CEO: Andrea Stillacci
COO: Pierre Callegari
Managing Partner: Arno Pons
Executive Creative Director: Baptiste Clinet
Creative: Joseph Dubruque
Creative: Axel Didon
Creative: Raphael Stein
Head of Social Media: Paul Marty
TV Producer: Elodie Poupeau
TV Producer: Barbara Vaira
Production Company: The CABS
Director: The CABS
Post-Production: The CABS
Post-Production : Cyril Haoual
Account Manager: Diane Darricau
Publishing Company: Le Cherche Midi
Book Editor: Maria Felix Frazao
Copy Editor: Fabienne Waks
Production Editor: Brigitte Trichet
Printer: Editis
Client: Google Cloud France
Head of Marketing: Salime Nassur
Head of Enterprise Marketing: Jonathan Hadida
Marketing Content Manager: Shanika Weligama
Marketing Campaign Manager: Maxime Gilloteaux
Published: May 30 2018
Herezie Group launches an unprecedented B2B campaign for Google Cloud targeting top executives of French large companies.
As a solution to help companies achieve their digital transformation, Google Cloud wants to bring its Google Cloud enterprise solutions to the awareness of large companies and their top executives.
Google Cloud brought Herezie Group to make them more familiar with its offering. Herezie Group created, in collaboration with authors from the Cherche Midi publishing house (one of the most prestigious publishing houses in the country), the first ten "Biographies of Tomorrow" that imagines the future potential lives that these top executives could have at the helm of their company, given that they select Google Cloud to achieve with them their digital transformation. The ten biographies were created from a thorough analysis of the ten industries of each of the ten top executives.
The collection is comprised of ten books. A single copy only was published for each of them, telling in 60 pages each of the ten stories. The foreword of the books was written by world
renowned economist, Jacques Attali. The book cover featured an illustration of each board member by talented artist, Alix d'Anselme.
The biographies were hand delivered to each top executives. A team spent two months gathering and analyzing information about the ten different industries to provide some material to the authors from the Cherche Midi publishing house.
A biographical work was then produced by the team and the writers about the lives of the top executives in order to anticipate their future. After a six months writing period, the ten biographies came to life.