Magic Straw by mcgarrybowen Sao Paulo for Hospital Infantil Sabara

Magic Straw

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Industry Hospitals, Healthcare facilities & Medical Services
Media Film, Digital, Interactive & Mobile, Direct marketing
Market Brazil
Agency mcgarrybowen Sao Paulo
Production Digital 21
Director Arthur Maringoni
Creative Director Cassiano Saldanha E Werner Pockel
Released April 2016

Credits & Description

Agency: mcgarrybowen São Paulo
Client: Sabará Hospital Infantil
Creative VP: Valdir Bianchi
Planning VP: Luciana Mendes
Media VP: Renata Valio
Creative Director: Werner Pöckel
Art director: Marcelo Maeda
Copywritter: Felipe ‘Natal’ Nepomuceno / Felipe Sato
Account Director: Thiago Fernandes
Account: Patricia Beliche
Broadcast Production: Lívia Canto, Juliana D`Antino, Juliana Arantes
Planner: Mateus Iglesias
Media: Dayana Luiza Pedroga Chaves e Rosane Sommer Rocha
Tecnolology: Fernando Hamrourch e Wellington Pinho
Production director: Eliana Barros
Production company: Digital 21
Director: Arthur Maringoni
Audio company: DaHouse Audio
Client approval: Dr. Felipe Lora, Fernanda Pascoal, Marisa de Oliveira e Luana Alcantara
Mcgarrybowen São Paulo launches #SaudeSemTruques to give an alert on children’s feeding
The campaign on social media o "Magic Straw" indicates the hidden sugar in drinks
mcgarrybowen São Paulo in partnership with Children's Hospital Sabará launched a digital campaign in order to warn of excessive consumption of sugar on children’s diet.
The unbalanced eating habits in childhood can impact adult life decisively. An obese child at six years old, for example, has a 50% chance of being an obese adult, while a teenager has 70-80% chance.
"Brazilian teenagers are consuming 45% more sugar than recommended, on industrialized beverages. Be aware of what we are consuming inside and outside home, can play a decisive role in the overall health of individuals, "said Dr. Felipe Lora, Endocrine Pediatrician at Children's Hospital Sabará.