Soundlab Box by F/Nazca Saatchi & Saatchi Sao Paulo for Leica

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Soundlab Box

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Industry Photo & Video Cameras, Accessories
Media Film, Digital, Interactive & Mobile, Direct marketing
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Executive Creative Director Fabio Fernandes, Pedro Prado, Eduardo Lima, Carlos Di Celio
Art Director Gabriel Guedelha
Copywriter Thiago Carvalho, Silvio Medeiros, Romero Cavalcanti F
Typographer Bruno Oppido, Gabriel Guedelha
Released February 2015

Awards

Cannes Lions, 2015
DIRECT DIRECT MARKETING: CRAFT: ART DIRECTION/DESIGN FOR DIRECT GOLD
DESIGN DESIGN CRAFTS: PRINT AND POSTER SILVER
DESIGN DESIGN CRAFTS: SOUND DESIGN SILVER
DESIGN PACKAGING DESIGN: 3D STRUCTURAL DESIGN BRONZE

Credits & Description

Título: Soundlab Container
Agência: F/Nazca Saatchi & Saatchi
Anunciante: Leica Gallery São Paulo
Diretor de criação: Fabio Fernandes | Eduardo Lima
Produtor da agência: PRODUCAO GRÁFICA: Jomar Farias | Guilherme Gaggl | Izadora Menezes | IMPRESSÃO: Estúdio Elástico | Estúdio Carimbo | Stilgraf | RTV: Victor Alloza | Rafael Paes
Redator: Thiago Carvalho | Romero Cavalcanti
Diretor de arte: Bruno Oppido | Gabriel Guedelha
Sinopse: Soundlab was a project to recreate the sounds heard by photographers while taking some of the world's most iconic pictures. The tracks could be heard in 3D Binaural technology at Leica Gallery São Paulo. The tracks also became a vinyl collection. The boxed set contained the records, a book and a poster for each of the tracks.
Atendimento: Marcello Penna | Melanie Zmetek
Art Director: Bruno Oppido(F/Nazca Saatchi & Saatchi)
Executive Creative Director: Fabio Fernandes(F/Nazca Saatchi & Saatchi)
Account Team: Fernanda Costa, Marina Prevideli(Satélite Áudio)
Typographer: Gabriel Guedelha, Bruno Oppido(F/Nazca Saatchi & Saatchi)
Graphic Production: Jomar Farias, Guilherme Gaggl, Izadora Menezes(F/Nazca Saatchi & Saatchi)
Planner Team: José Porto, Guilherme Pasculli(F/Nazca Saatchi & Saatchi)
Account Team: Marcello Penna, Melanie Zmetek(F/Nazca Saatchi & Saatchi)
Sound Editor: Thácio Palanca(Satélite Áudio)
Copywriter: Thiago Carvalho(F/Nazca Saatchi & Saatchi)
Art Buyer: Edna Bombini(F/Nazca Saatchi & Saatchi)
Executive Creative Director: Eduardo Lima(F/Nazca Saatchi & Saatchi)
Media Team: Fábio Freitas, Gabriela Guedes(F/Nazca Saatchi & Saatchi)
Illustration: Fabio Vido(F/Nazca Saatchi & Saatchi)
Art Director: Gabriel Guedelha(F/Nazca Saatchi & Saatchi)
Sound Design Arrangement: Kito Siqueira(Satélite Áudio)
Client Approval: Luiz Marinho, Anna Silveira(Leica Gallery São Paulo)
Copywriter: Romero Cavalcanti(F/Nazca Saatchi & Saatchi)
Executive Producer: Tatiane Dias(Satélite Áudio)
Agency Producer: Victor Alloza, Rafael Paes(F/Nazca Saatchi & Saatchi)