McDonald's Film, Digital, DM Maestro Music Box by Fullsix Portugal

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Maestro Music Box

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Industry Fast food
Media Film, Digital, Interactive & Mobile, Direct marketing
Market Portugal
Agency Fullsix Portugal
Creative Director Pedro Magalhaes
Creative José Carlos Costa, Leo Gomez, Joana Teixeira, Nuno Aguiar, Diana Goncalves, Andre Trindade
Production ZOE Films Europe
Director Flávio De Sousa
Released September 2018

Credits & Description

Media: Ambient
Category: Restaurants & fast food
Agency: FullSIX
Production: Zoe Films Europe
Country: Portugal
Director: Flávio Sousa
Creative Director: pedro magalhães
Creative: Joana Teixeira
Creative: Leo Gomez
Creative: Diana Gonçalves
Creative: André Trindade
Creative: José Carlos Costa
Creative: Nuno Aguiar
Executive Producer: Gonçalo Paixão
DoP: Vítor Maninho
ACCOUNT: Ana Catarina Santos / Teresa Santa Marta
PLANNER DIRECTOR: Filipe Moreira
INOVATION DIRECTOR: Francisco Pinto Coelho
PRODUCTOIN CONSULTANT : Pro(u)d
VOICE: Filipe Duarte
Published: September 2018
Synopsis:
McDonald´s Portugal is saying goodbye to Maestro by transforming a burger box into a music box. The Maestro, a sale success in Portugal, will give its place to a new range of products. To mark this depart, surprise consumers and allow everybody to say goodbye to their favorite burger, McDonald’s Portugal transformed Maestro boxes’ in real music boxes. A lighting sensor and a small soundsystem were placed in a fake box top. When open, the box played Mozzart’s classics.