Smart Communications Film, Digital, DM TXTBKS by DDB Manila


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Industry Telecommunications Services, Public awareness
Media Film, Digital, Interactive & Mobile, Direct marketing
Market Philippines
Agency DDB Manila
Art Director Biboy Royong
Copywriter Aste Gutierrez
Client Service Director Caloy Sambrano
Producer Carlo Perlas
Account Supervisor Alex Syfu
Illustrator Dee Taar
Editor Melo Samson
Released March 2013


D&AD Awards, 2014
Mobile Marketing Innovative Use of Mobile Technology Yellow Pencil

Credits & Description

Media: Online
Category: Electronics & Technology
Agency: DDB
Brand: Smart Communications
Geo: Asia, Philippines
Smart TXTBKS are sim cards containing condensed grade school text books. This low-tech solution turns even analog phones into e-readers, and helps lessen the load for public school kids who have to walk miles to school carrying up to 22 books in their bag.
Advertising Agency: DDB DM9JaymeSyfu/Digit, Makati City, Philippines
Creative Directors: Merlee Jayme, Eugene Demata
Copywriter: Aste Gutierrez
Art Director: Biboy Royong
Production Company: Tower of Doom
Illustrator: Dee Taar
Programmer: Buboy Paguio
Account Supervisor: Alex Syfu
Client Service Director: Caloy Sambrano
Account Director: Ina Vargas
Producer: Carlo Perlas
Editor: Melo Samson