Yates Film, Digital, DM Watch your prize grow by GPY&R Sydney

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Watch your prize grow

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Industry Industrial & Agriculture
Media Film, Digital, Interactive & Mobile, Direct marketing
Market Australia
Agency GPY&R Sydney
Executive Creative Director Bart Pawlak, David Joubert
Art Director Tom Denton
Copywriter Jen Dobbie
Released December 2016

Credits & Description

Spring is a peak period for gardening, and an opportunity for a brand like Yates to be top-of-mind by demonstrating their expertise and shared passion for growing plants.Our target audience were passionate gardening enthusiasts, who love and take pride in their garden and the act of cultivating it.Our aim was to excite our target audience about the onset of Spring and see Yates as their perfect partner in the endeavor of preparing for it, inspiring them to purchase Yates products.Agency:GPY&R, Sydney
The campaign aimed to be a catalyst for growth both in our target audience’s gardens, as well as for Yates’ sales.
The campaign effectively brought to life the proposition, which invited our target audience to – ‘Grow so much more than a garden this Spring’.
Media: Direct Marketing
Category: Household, garden & pets
Client: Yates
Agency: GPY&R Sydney
Country: Australia
Executive Creative Director: David Joubert
Executive Creative Director: Bart Pawlak
Art Director: Tom Denton
Copywriter: Jen Dobbie
Agency Producer: Sam Yeomans
Senior Account Manager: Annalise McDonald