Audi Film, Digital, Making of The Quattro Coaster [Making of] by POL Oslo

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The Quattro Coaster [Making of]

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Industry Cars, Mobile applications
Media Film, Digital, Interactive & Mobile, Making of
Market Norway
Agency POL Oslo
Creative Director Thorbjørn Ruud, Petter Bryde
Art Director Thorbjørn Ruud
Copywriter Petter Bryde
Production DVA
Released February 2018


D&AD Awards 2018
Media Use of Mobile Wood Pencil

Credits & Description

Category: Automotive
Media: Digital
Brand: Audi
Agency: POL
Geo: Norway
Advertising Agency: POL, Oslo, Norway
Creative Director / Art Director: Thorbjørn Ruud
Creative Director / Copywriter: Petter Bryde
Production: DVA Studio, Stockholm
Digital Designer: Ole Jakob Skattum Bøe
Client Managers: Kjetil Botten Skogly, Emma Karlsson
Additional Credits: Anna Adamson, Johan Ansterus, Bo Gustafsson, Thomas Söderlund
Published: February 2018
Audi releases quattro coaster, the world’s first AR experience to interact with a TV commercial.
Audi Norway has released the Audi quattro coaster AR app, making it possible for anyone to have an Audi quattro model in their driveway at any time. The app provides an interactive experience triggered by its latest television commercial. In a move to show that Audi’s technological edge is not just in its cars but in the brand’s DNA, it’s the first time a campaign has seen a moving image activate an AR experience.
On watching the TV commercial, viewers’ chosen device recognize the film, at which point the car bursts out of the TV and into the user’s environment. Users can then explore the four Audi quattro models scaled between miniature or actual size, by freely moving their device without having to keep the marker in view. And finally, in life imitating screen, the AR experience allows people to create and test-drive a personalized test-track imitating all four seasons in their own living room or anywhere else they choose.