Desperados Film, Digital, Making of FuturEdtion [Behind the Creation] by Mnstr

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FuturEdtion [Behind the Creation]

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Industry Beers and Ciders, Mobile applications
Media Film, Digital, Interactive & Mobile, Making of
Market France
Agency Mnstr
Creative Director Louis Bonichon
Art Director Florent Chau
Released April 2018

Credits & Description

Brand: Desperados
Geo: France
Agency: MNSTR
Geo: France
Advertising Agency: MNSTR, France
Chief Executive Officer: Lionel Curt
Account Directors: Audrey Mazet, Perrine Lize
Account Manager: Olivia Renoud Grappin
Creative Director: Louis Bonichon
Creative Technologist: Nicolas Lefebvre
Art Director: Florent Chau
Published: April 2018
For the past 20 years, Desperados brand has teamed up with the urban art collective, 9ème Concept, to design its iconic “Original” bottle. For their 19th cooperation, Théo Lopez and Desperados are stretching the limits of artistic creation. Beyond the label’s design, the artist conceived a unique experience that enables us to explore his artwork from the inside thanks to virtual reality. The experience is accessible on the “Desperados FUTUREDITION” app, to be downloaded on smartphone.
The mobile app offers a unique experience with a combination of various technologies (augmented reality, virtual reality, mixed reality) and reveals a digital documentary that walks you through the backstage of this innovative artistic collaboration.