John St: Catvertising by John St for John St Agency

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John St: Catvertising

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Industry Advertising agencies, Business equipment & services
Media Film, Digital, Interactive & Mobile, Promo & PR
Market Canada
Agency John St
Released March 2011

Awards

London International Awards 2012
Design Use of Copywriting Bronze Winner

Credits & Description

In an industry first, john st. has launched a new cat video division, specializing in the production, filming and seeding of cat videos. Rather than opening a digital department, like other agencies, they believe this unique direction will ultimately lead to more client success. “We’ve seen phenomenal growth in this category,” says Arthur Fleischmann, President of john st. “We’re taking that learning, and applying it to our business model.”

Agency john st. / Toronto
Client john st.
Title Catvertising
Agency Producer Dale Giffen
Art Director Kyle Lamb
Creative Director Angus Tucker, Stephen Jurisic
Director Will Beauchamp, Jamie Cussen
Production Company Aircastle Productions
Writer Kurt Mills