Publicis Film, Digital, Promo Maurice Lévy's end of year greeting video by Digitas Paris

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Maurice Lévy's end of year greeting video

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Industry Advertising agencies, Business equipment & services
Media Film, Digital, Interactive & Mobile, Promo & PR
Market France
Agency Digitas Paris
Released December 2012

Credits & Description

Media: Online
Category: Agency self-promo
Agency: Digitas
Brand: Publicis
Geo: Europe, France
Most corporate communications are generally pretty boring. We tried to make this traditional video much more interesting and surprising. Our insight was that everyone skips or fast forwards.... even if you're Maurice Lévy. So we asked him to interpret all the YouTUBE player functionality.

Skip - he shuffles through his notes to find where you want to go
Pause - he takes a break (changes the voicemail for Publicis Groupe, polishes a few Cannes Lions, plays Pacman and has a cup of tea)
Full Screen - zoom out to get a peek at the director and the crew
Volume - there are 4 different speeches (shouting, normal, whisper, and even Bob Dylan style Mute)
Video Quality - we changed the quality of the objects and decor in his office

Advertising Agency: Digitas, France