Volvo Film, Digital, Promo LAUNCH OF THE VOLVO FH TRUCK by Forsman & Bodenfors Gothenburg

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LAUNCH OF THE VOLVO FH TRUCK

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Industry Trucks, Vans & Pick-Up Trucks
Media Film, Digital, Interactive & Mobile, Promo & PR
Market Sweden
Agency Forsman & Bodenfors Gothenburg
Designer Jerry Wass
Account Supervisor Olle Victorin, Cilla Glenberg
Production B-Reel
Production Meter Industries
Production Sell It Smart
Released February 2012

Awards

Epica Awards 2012
Interactive Automotive Interactive Silver
Integrated Campaigns Integrated Campaigns Bronze

Credits & Description

URL: http://entries.se/e/volvotrucks/launch
Agency (city): Forsman & Bodenfors
Copywriter(s): Martin Ringqvist/Björn Engström

Art Director(s): Sophia Lindholm/ Anders Eklind
Production Company (& City): Sell It Smart Gmbh, Production Company/Ebay Specialists
Agency Producer(s): Digital: Peter Gaudiano
, Stefan Thompson
Interaction Designer/Inforamtion Architect: Johan Wingård
Writer: Simon Coe, Per Torberger, Eva Råberg
Agency Producer: Alexander Blidner, Lina Strandäng
Account Supervisor: Olle Victorin, Cilla Glenberg
Account Manager: Britta Malmberg, Alison Arnold, Jenny Edvardsson
Production Company: B-Reel
Production Company: Meter
Advertiser's Supervisor: Ulf Nordqvist, Håkan Sernros, Helena Strandlund Selander
Designer: Jerry Wass
Short explanation
The Ballerina Stunt reached more than 162 million people. But it was actually only a teaser to create interest for the launch of the new Volvo truck.
After a live broadcast from six cities around Europe, a digital magazine with several films and interactive modules was released on all platforms.
We also turned the magazine into a site on eBay where Volvo auctioned the very first truck. It was the first time anyone used eBay for a complete launch site. The auction had 170 000 visitors and the truck was sold for way over the market price.
All in all, the launch campaign led to earned media value of 29 million Euro.