The sound of war by Voz das Comunidades Rio de Janeiro for Voz das Comunidades

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The sound of war

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Industry Advertising agencies
Media Film, Digital, Interactive & Mobile, Promo & PR
Market Brazil
Agency Voz das Comunidades Rio de Janeiro
Creative Director Pedro Portugal
Copywriter Pedro Portugal
Released May 2017

Credits & Description

Category: Agency Self-Promo
Media: Experiential
Brand: Voz das Comunidades
Agency: Voz das Comunidades
Geo: Brazil
Advertising Agency: Voz das Comunidades, Rio de Janeiro, Brazil
Creative Director / Copywriter: Pedro Portugal
Film-maker: Betinho Casas Novas
Photographer: Betinho Casas Novas, Renato Moura
Report: Maria Morganti Pinheiro
Approval: Rene Silva
Published: May 2017
Description: Many wars are happening in the world, but not all of them are noticed. So we went to the street with real audios of war, asking where the sounds came from.
Then revealed the answer: the audios are from slum Complexo do Alemão, in Rio de Janeiro. The reactions show the reality.