Dig It! Get It! by Leo Burnett Toronto for Cheer

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Dig It! Get It!

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Industry Washing powders & Detergents
Media Film, Digital, Interactive & Mobile, Viral
Market Canada
Agency Leo Burnett Toronto
Director Radical Friends
Account Supervisor Dan Koutoulakis
Editor Luke Lynch
Production Spy Films
Released May 2012

Awards

London International Awards 2012
TV/Cinema/Online Film Branded Content Bronze Winner

Credits & Description

Entrant: Leo Burnett Toronto, Toronto
Cheer - "Dig It! Get It!"
Corporate Name of Client: Procter & Gamble
EVP, Managing Partner: Kim Koster
Group Account Director: Wendy Dixon
Agency Account Director: Natasha Dagenais
SVP, Planning: Brent Nelsen
Planner: Christina Boldt
Account Supervisor: Dan Koutoulakis
Agency: Leo Burnett Toronto, Toronto
Chief Creative Officer: Judy John
Creative Directors: Judy John/Heather Chambers/ Lisa Greenberg
Group Creative Directors: Kelly Zettel/Sam Cerullo
Copywriters: Steve Persico/Kelly Zettel/Jennifer Smith
Art Directors: Anthony Chelvanathan/Sam Cerullo/ Mark Nilsen/Sean Perkins/Eugene Bak
Agency Producer: Franca Piacente
Production Company: Spy Films, Toronto
Director: Radical Friends
Director of Creative Technologies: Felix Wardene
Interactive Producer: Jacqueline Adediji
Editor: Luke Lynch
Performer: Strange Talk