Horror by Leo Burnett Cairo for Cono

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Horror

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Industry Confectionery & snacks, Chips
Media Film, Digital, Interactive & Mobile, Viral
Market Egypt
Agency Leo Burnett Cairo
Director Mohamed Hamdalla - Ali Ali
Executive Creative Director Mohamed Hamdallah
Creative Director Ashraf Badawy
Art Director Osama Arnaouty, Ramy Sakka- Bassem Gad
Producer Mohamed Farouk
Editor Ahmed Hafez
Released June 2011

Awards

Mena Cristal Awards 2012
Film Cristal Food Cristal
Film Cristal VIRAL FILM Cristal
Film Cristal Food Grand Cristal
Arabic Culture Food Sapphire

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: EGYPT FOODS
Product/Service: CORN CHIPS
Agency: LEO BURNETT CAIRO
Production Company: LIGHTHOUSE FILMS, Cairo, EGYPT
Chief Creative Officer: Bechara Mouzannar
Executive Creative Director: Mohamed Hamdallah
Creative Director: Ashraf Badawy
Art Director: Bassem Gad/Osama Arnaouty
Producer: Mohamed Farouk
Director: Mohamed Hamdalla
Editor: Ahmed Hafez
Sound Studio: Frequency Sound Studios
Animation: : Omar Adel, Osama Arnaouty, Ahmed Hamdalla
Cameraman: Wael Darwish
Lighting: Wael Darwish
Account Manager: Haitham Nassar/Hany Seleim
Production Designer: Mohamed Farouk
Cinematographer: Wael Darwish
Director Of Photography: Wael Darwish
EditingCompany: Gravity Post House
ProductionManager: Fadi Fahiem
Account Manager: Haitham Nassar/Hany Seleim
Production Designer: Mohamed Farouk
Cinematographer: Wael Darwish
Director Of Photography: Wael Darwish
Editing Company: Gravity Post House

English Description
Building on the idea that 'Cono is different' we decided that its communication
and advertising should be different, that's why we reached the consumers on
the street and let them try Cono. We then asked them 'If you have the chance
to make an ad for Cono, what would you do?'
Interestingly enough, people came out with many outstanding different ideas
that we decided to take to another level and execute them as TV ads. Making
this the first TV campaign inspired and driven by the consumer.