Dogs Trust Film, Digital, Viral A Tail of True Love by TMW

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A Tail of True Love

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Industry Public awareness
Media Film, Digital, Interactive & Mobile, Viral
Market United Kingdom
Agency TMW
Creative Director Jamie Coggans
Art Director Fluff Higgins
Copywriter Brittony Collins
Photographer Joshua Bond
Released February 2017

Credits & Description

Category: Public interest
Brand: Dogs Trust
Agency: TMW
Creative Director: Jamie Coggans
Art Director: Fluff Higgins
Copywriter: Brittony Collins
Account Director: Jackie Bee
Agency Producer: Nat Price
Photographer: Joshua Bond
Director/ Production Co: Columbus
Producer: N/a
Editor: Joshua Bond
TMW Unlimited creates Valentine's Day campaign for Dogs Trust about the love of scooping poop
Date 14th February: TMW Unlimited has created a new viral campaign for the Dogs Trust reminding dog owners that loving your pet means loving scooping their poop too – just in time for Valentine's Day.
The Big Scoop Campaign features a minute long film showing the love story between one man and his dog.
Created as a pastiche of black-and-white romantic French films, the ad sees the pair go on long romantic walks together, having a bite to eat, watching the sunset and generally enjoying being in each other's company. It ends with the responsible owner showing his biggest declaration of love for his dog: scooping up his poop and putting it in a bin.
It’s the new Dogs Trust campaign for Valentine’s Day which will run across social media platforms and across the charity's partners and interested parties platforms, such as Keep Britain Tidy, local authorities and vets.