European Commission Film, Digital, Viral Launch Event by Saatchi & Saatchi Brussels

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Launch Event

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Industry Anti-smoking
Media Film, Digital, Interactive & Mobile, Viral
Market Belgium
Agency Saatchi & Saatchi Brussels
Released June 2012


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Credits & Description

Title "Launch Event"
Agency Saatchi & Saatchi Brussels
City Bruxelles
Campaign Quit Smoking with Barca
Advertiser European Commission & FC Barcelona
Brand European Commission & FC Barcelona
Business Sector Anti-Drug/Alcohol/Tobacco Message
"Quit Smoking With Barça" is a joined initiative between the European Commission and FC Barcelona aiming to help European football fans to quit smoking. At the heart of the campaign is the FCB iCoach: a free digital health coach that provides tailored guidance and support straight from the mouths of Barça players, coaches and staff. From the cook to the president, from the fitness coach to the marketing manager, from the club doctor to star players like Iniesta, Xavi and Puyol: the whole club gives its best to help you quit smoking.
Tagline Quit smoking with Barça
Type Web Film / Viral