Lub D Hostel: YAAI (GRANDMA) by CREATIVE SPIKE Bangkok for Lub D Hostel

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Industry Hotels & Resorts
Media Film, Digital, Interactive & Mobile, Viral
Market Thailand
Agency CREATIVE SPIKE Bangkok
Released August 2010

Awards

Spikes Asia 2011
Film Other Film Content Silver

Credits & Description

Advertiser LUB D HOSTEL
Product HOSTEL
Entrant CREATIVE SPIKE Bangkok, THAILAND
Type of Entry: Other Film Content
Category: Internet Film
Title: FUK
Advertiser/Client: LUB D HOSTEL
Product/Service: HOSTEL
Entrant Company: CREATIVE SPIKE Bangkok, THAILAND
Advertising Agency: CREATIVE SPIKE Bangkok, THAILAND
Creative Credits
Production Company: CHACREE RUJIVIPHAT Bangkok, THAILAND
Name Position
Putthikoon Penwan Creative Director
Bhattara Tanchavalit/Lode Nandhivajrin/Saisin Sinsuk/Wongsakorn Jaihuab Copywriter
Charnpanu Suchaxaya Art Director
Chatchai Kunponpitak Agency Producer
Chakkrapong Haesuwannakit Account Supervisor
Chacree Rujiviphat Director
Samuchchai Kriengsukpichit Editor
Apichart Thaweeaphiradeevicha Cameraman
Lode Nandhivajrin/Saisin Sinsuk/Wongsakorn Jaihuab Planner
Brief Explanation:
A quirky promotion with Thai flavor : 1 Sentence 1 Night Challenge, a ‘Thai Tongue-Twisting Challenge’ allowed the person who could speak fluently and closely enough to the original version in each day to be rewarded a free night stay at Lub d Hostel. We recorded all challenge participants and their clips would be re-edited and broadcasted through popular social networking websites. Either winners or losers of this challenge became our presenters !!

The Film titled Lub D Hostel: YAAI (GRANDMA) was done by CREATIVE SPIKE Bangkok advertising agency for product: Hostel (brand: Lub D Hostel) in Thailand. It was released in Aug 2010.