KLM Royal Dutch Airlines Film, Digital, Viral Cover Greetings by DDB & Tribal Amsterdam, FHV BBDO Amsterdam, Tribal Amsterdam

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Cover Greetings

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Industry Airlines, Airports
Media Film, Digital, Interactive & Mobile, Viral
Market Netherlands
Agency DDB & Tribal Amsterdam
Agency FHV BBDO Amsterdam
Agency Tribal Amsterdam
Released November 2014

Credits & Description

DDB & Tribal Amsterdam and FHV BBDO has launched the "Cover Greetings", a joint promotion film by Amsterdam Airport Schiphol and KLM on Facebook, YouTube and Twitter in which KLM passengers are offered a unique, touching surprise. Cover Greetings shows how loved ones staying at home were able to send a personal message to their boyfriend, girlfriend or relative through the headrest on their KLM aircraft seat. Schiphol and KLM worked together to ensure that the personal message was placed on the right seat in the aircraft. The result: an unexpected and touching moment for passengers when they board the aircraft and see the headrest cover created especially for them. Through Cover Greetings, Schiphol and KLM have added a surprise to the time of departure to make it a special moment both for the passenger and their loved ones at home.
Category: Travel, transport & tourism
Client: KLM Royal Dutch Airlines and Amsterdam Airport Schiphol
Agency: DDB & Tribal Amsterdam and FHV BBDO
Country: Netherlands