World's Largest Bake Sale - The Story by DraftFCB New York for Kmart

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World's Largest Bake Sale - The Story

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Industry Retail, Distribution & Rental companies, Supermarkets
Media Film, Digital, Interactive & Mobile, Viral
Market United States
Agency DraftFCB New York
Production Bob Industries
Director Zach Math
Creative Director Howie Ronay, Sean Burns
Producer Brian Etting
Released May 2013

Credits & Description

Client: Kmart
Vice President, Chief Marketing Officer: Andrew Stein
Vice President, Creative: Mark Andeer
Agency: Draftfcb
Chief Creative Officer: Todd Tilford
Executive Vice President, Executive Creative Director: Jon Flannery
Vice President, Creative Director, Copywriter: Berk Wasserman
Vice President, Creative Director: Todd Durston
Senior Vice President, Group EP, Agency Producer: Chris Bing
Creative Director: Sean Burns
Creative Director: Howie Ronay
Production Company: Bob Industries
Executive Producers: T.K. Knowles, John O'Grady, Chuck Ryant
Producer: Brian Etting
Director: Zach Math