Macaroni & Cheese Film, Digital, Viral Mac & Cheese TV by Crispin Porter + Bogusky Boulder

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Mac & Cheese TV

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Industry Confectionery & snacks, Snacks
Media Film, Digital, Interactive & Mobile, Viral
Market United States
Agency Crispin Porter + Bogusky Boulder
Production Bob Industries
Released June 2011

Awards

One Show 2012
One Show Interactive Social Media / Microblogging Merit

Credits & Description

Category
Social Media / Microblogging
Agency
CP+B / Boulder
Client
Kraft
Title
Mac & Cheese TV
Agency Producer
Chad Hopenwasser: Executive Producer, Carolyn Johnson: Integrated Poducer, Anthony Hartman: Production Supervisor, Diane Castrup: Line Producer, Idalia Dershon: Visual Effects Producer
Art Director
Bryan Denman
Content Strategist
Kate Frazier: VP Account Director, Tamsin Mariner: Content Manager Supervisor, Spencer Holmes: Content Supervisor, Sara Hornor: Content Manager, Carrie White: Assistant Content Manager, Rebecca Williams: Business Affairs
Creative Director
Rob Reilly: Chief Creative Officer, Bill Wright: VP Group Creative Director, James Dawson-Hollis: VP Group Creative Director, Matt O'Rourke: Interactive Group Creative Director, Cliff Leicht: Associate Creative Director, Wendy Leicht: Associate Creative Director
Designer
Doug Menezes: Sr. Interactive Designer
Director
Bob Odenkirk, Adam Sherer: D.O.P.
Editor
Adam Nikolaidis: Visual Effects Editor, Wayde Samuel, Daniel Reitzenstein: Assistant Editor, Idalia Deshon: Editorial Producer
Information Architect
Jeb Tilly: Cognitive Anthropologist
Music & Sound
Beacon Street Studios Venice, CA, Andrew Feltenstein: Executive Integrated Music Producer, Andrea Lavezzoli: Executive Integrated Music Producer
Photographer
Adam Sherer
Production Company
Bob Industries Santa Monica, CA, T.K. Knowles: Executive Producer-Bob Industries, John O'Grady: Executive Producer-Bob Industries, Chuck Ryant: Executive Producer-Bob Industries, Plus Productions Editorial Company, Plus Productions Post Production, Plus Productions Visual Effects Company
Sound Designer
Eddie Alonso
Writer
Kent Carmichael