Meat & Livestock Australia/ MLA Film, Digital, Viral Conquering Your Fear by One Green Bean Sydney

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Conquering Your Fear

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Industry Grocery and Other foods
Media Film, Digital, Interactive & Mobile, Viral
Market Australia
Agency One Green Bean Sydney
Director Matthew Thorne
Producer Danielle Pearce
Released December 2015

Credits & Description

MLA has launched its latest content-led campaign via One Green Bean, designed to educate young women on the health benefits of incorporating beef in their diet.With one in three Aussie women not getting enough iron in their diet, the targeted campaign delivers the You're Better On Beef brand platform to a younger female audience demonstrating in an emotive way how iron-rich beef can give the audience the energy they need to conquer their fears.
Media: Web Film
Category: Food
Client: MLA
Agency: One Green Bean
Production: ULT / One Green Bean
Country: Australia
Director: Matthew Thorne
Group Creative Director: Brandon Mugar
Producer: Danielle Pearce
Agency Producer: Leila Maktari