|Industry||Grocery and Other foods|
|Media||Film, Digital, Interactive & Mobile, Viral|
|Agency||One Green Bean Sydney|
Credits & Description
MLA has launched its latest content-led campaign via One Green Bean, designed to educate young women on the health benefits of incorporating beef in their diet.With one in three Aussie women not getting enough iron in their diet, the targeted campaign delivers the You're Better On Beef brand platform to a younger female audience demonstrating in an emotive way how iron-rich beef can give the audience the energy they need to conquer their fears.