Metro Trains Film, Digital, Viral Dumb Ways To Die, 26 by McCann Erickson Melbourne

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Dumb Ways To Die, 26

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Industry Public Transport, Mass Transit
Media Film, Digital, Interactive & Mobile, Viral
Market Australia
Agency McCann Erickson Melbourne
Executive Creative Director John Mescall
Art Director Pat Baron
Producer Cinnamon Darvall
Released May 2012

Awards

Clio Awards, 2013
Integrated Campaign - Gold
Digital/Mobile Social Media Gold

Credits & Description

Category: Social Media
Title: DUMB WAY TO DIE
Product/Service: Metro Trains
Creative Credits
Entrant Company: McCann, Melbourne
Executive Creative Director: John Mescall
McCann, Melbourne
Creative Director: Pat Baron
McCann, Melbourne
Animator: Julian Frost
Group Account Director: Adrian Mills
McCann, Melbourne
Senior Account Director: Alec Hussain
McCann, Melbourne
Senior Account Manager: Tamara Broman
McCann, Melbourne
Strategy: Adrian Mills
McCann, Melbourne
Senior Producer: Mark Bradley
McCann, Melbourne
Producer: Cinnamon Darvall
McCann, Melbourne
Composer and Producer: Oliver McGill
Art Director: Pat Baron
McCannn, Melbourne