National Advertising Awards Film, Digital, Viral FOCUS GROUP by DraftFCB Toronto

FOCUS GROUP

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Industry Shows, Events & Festivals
Media Film, Digital, Interactive & Mobile, Viral
Market Canada
Agency DraftFCB Toronto
Director Eric Yealland
Art Director Aya Refaeli-Bernardo
Copywriter Greg Gray Of Velocity
Producer Monika Ghobrial
Account Supervisor Cynthia Roach
Editor John Collucci
Released May 2013

Awards

Cannes Lions 2013
Film Lions Internet Film; Short Format Internet Film Bronze

Credits & Description

Type of entry: Internet Film
Category: Short Format Internet Film
Advertiser: NATIONAL ADVERTISING AWARDS
Product/Service: AWARD SHOW
Agency: DRAFTFCB Toronto, CANADA

Chief Creative Officer: Robin Heisey
Creative Director: Greg Gray
Copywriter: Greg Gray
Art Director: Aya Refaeli-Bernardo
Agency Producer: Monika Ghobrial
Account Supervisor: Cynthia Roach
Advertiser's Supervisor: Carolyn Mejia
Producer: Monika Ghobrial
Director: Eric Yealland
Editor: John Collucci
Sound Design/Arrangement: Rmw Music
Account Manager: Samantha Ward
Cinematographer: Eric Yealland
Director Of Photography: Eric Yealland
Editing Company: Radar Post

Brief Explanation
Promotional piece for the National Advertising Awards - The show where the Best Creative Work is awarded and the usual hurdles (like focus groups) are non-existent.