Opel Film, Digital, Viral Opel Adam – The Color Changing Car [video] by Uncle Grey Copenhagen

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Opel Adam – The Color Changing Car [video]

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Industry Cars
Media Film, Digital, Interactive & Mobile, Viral
Market Denmark
Agency Uncle Grey Copenhagen
Director Emil Kahr Nilsson
Executive Creative Director Jimmy Blom - Ug
Creative Director Jesper Jørgen Hansen
Art Director Jon Goldtsche Jørgensen
Copywriter Jesper Jørgen Hansen
Producer Niels Kau
Released October 2012

Credits & Description

Advertiser: OPEL
Agency: UNCLE GREY
Category: Viral Film
Advertising campaign: THE COLOR CHANGING CAR
Other Credits: Andreas Blinkenberg
Cameraman: Dali
Director: Emil Kahr Nilsson
Account Manager: Ingeborg Balle Petersen
Creative Director: Jesper Jørgen Hansen
Copywriter: Jesper Jørgen Hansen
Executive Creative Director: Jimmy Blom
Planner: Carsten Bülow
Art Director: Jon Goldtsche Jørgensen
Agency Producer: Karsten Kirkegaard
Producer: Niels Kau
Editing Company: Nobody Cph
Music: Ole Brodersen
Director Of Photography: Simon Mouridsen
Brief Explanation
Before the new Opel ADAM was officially launched in Denmark, Opel wanted to create a buzz about this new sassy model and its core feature by creating a lightmapping show with sound and music on a secretly imported car and filmed the event.