Shit Girls Say Film, Digital, Viral Shit Girls Say by Hard Citizen

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Shit Girls Say

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Industry Records & Cinema Production
Media Film, Digital, Interactive & Mobile, Viral
Market Canada
Agency Hard Citizen
Art Director Kyle Humphrey
Producer Nick Sorbara, Jacinte Faria
Editor Graydon Sheppard
Released October 2011

Awards

One Show 2012
One Show Entertainment Online Branded Entertainment / Short-form Merit

Credits & Description

Category: Viral Film
Advertiser: SHIT GIRLS SAY
Product/Service: SHIT GIRLS SAY TWITTER FEED
Agency: HARD CITIZEN
Production Company: HARD CITIZEN, Toronto, CANADA
Copywriter: Kyle Humphrey/Graydon Sheppard
Art Director: Kyle Humphrey/Graydon Sheppard
Producer: Jacinte Faria/Nick Sorbara
Director: Graydon Sheppard
Editor: Graydon Sheppard
Sound Design/Arrangement: Scott Tremblay/Jeff Scheven
Post Production: Hardave Grewal
Cameraman: Jonathan Staav
Music: Find The Others/'And The Bells They Rang'
Cinematographer: Jonathon Cliff
Director Of Photography: Jonathon Cliff
EditingCompany: Graydon Sheppard
Cinematographer: Jonathon Cliff
Director Of Photography: Jonathon Cliff
Editing Company: Graydon Sheppard
Other Credits: (Executive Producers) Jacinte Faria/Eva Preger/Link York

English Description
The objective was to promote the Twitter feed @shitgirlssay and expand its followers. The video was made to bring the feed to life and to appeal to our current subscribers, plus expand beyond Twitter into the viral-video world. We launched via hellogiggles.com, knowing that many of our Twitter followers and prospective new followers had their eyeballs on Zooey Deschanel's (among others) site.