Southern Comfort Film, Digital, Viral Beach by Wieden + Kennedy New York

Beach

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Industry Liquor
Media Film, Digital, Interactive & Mobile, Viral
Market United States
Agency Wieden + Kennedy New York
Executive Creative Director Ian Reichenthal, Scott Vitrone
Creative Director Ian Reichenthal, Scott Vitrone
Art Director Jeff Dryer
Copywriter Nick Kaplan
Service Agency Biscuit Filmworks
Director Tim Godsall
Released February 2012

Awards

Cannes Lions 2013
Film Craft Lions Casting Gold
Film Craft Lions Best Use of Music Silver
Film Craft Lions Direction Silver
Film Lions Internet Film; Short Format Internet Film Silver

Credits & Description

Advertiser: SOUTHERN COMFORT
Agency: WIEDEN+KENNEDY New York, USA
Executive Creative Director: Ian Reichenthal And Scott Vitrone
Creative Director: Ian Reichenthal And Scott Vitrone
Copywriter: Nick Kaplan
Art Director: Jeff Dryer
Agency Producer: Lora Schulson
Account Supervisor: Karla Stewart
Producer: Holly Vega
Director: Tim Godsall
Editor: Gavin Cutler
Music: Odetta/Hit Or Miss
Planner: Stuart Smith Ben Alter And Marshall Ball
Director Of Photography: Edu Grau
Editing Company: Mackenzie Cutler
Other Credits: Agency Producer - Lora Schulson and Alison Hill
Director of Business Affairs - Sara Jagielski
Production Company- Biscuit FIlmworks
Managing Director - Shawn Lacy
Line Producer - Rick Jarjou
Brief Explanation
In "Beach", we are captivated by a man who owns his self-comfortableness so completely as he walks casually down the beach. This guy is owning it.