The Cycle Can be Broken by BBR Saatchi & Saatchi Israel for The Men's Helpline for Domestic Violence

The Cycle Can be Broken

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Industry Against violence
Media Film, Digital, Interactive & Mobile, Viral
Market Israel
Agency BBR Saatchi & Saatchi Israel
Creative Director Sharon Refael
Copywriter Orit Bar-Niv
Released February 2013

Credits & Description

Category: Charities & appeals
Brand: The Men's Helpline for Domestic Violence
Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Country: Israel
A new campaign for the The Men's Helpline for Domestic Violence, is making innovative use of Twitter's VINE application to promote an important message:
"The Cycle Can be Broken". Twitter's VINE app is used for sharing short videos. It allows filming short videos, up to 6 seconds long, that run in an endless loop.
This format was the inspiration for the creative idea that calls to end the cycle of violence which has become common in many homes in the country.
Category: Charities & appeals
URL: https://vine.co/v/brZYU5VQgDD
Client: The Men's Helpline for Domestic Violence
Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Country: Israel
Chief Creative Officer: Nadav Pressman
Creative Director: sharon refael
Copywriter: Orit Bar-Niv
Executive Account Director: Nir Federbush; Senior Account Manager: Yogev Atoon ; Account Manager: Shir Herman; Production: Dorit Gvili; Gali Starkman; Photographer: Ido Izak