Tomtom Film, Digital, Viral (Almost) Makes A Viral by Pool Worldwide

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(Almost) Makes A Viral

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Industry Automotive products, services and accessories
Media Film, Digital, Interactive & Mobile, Viral
Market Netherlands
Agency Pool Worldwide
Creative Director Erwin Kleinjan
Art Director Frank Borsboom
Copywriter Nick Schonfeld
Released December 2012

Credits & Description

Media: Online
Category: Electronics & Technology
Agency: Pool
Brand: TomTom
Geo: Europe, Netherlands
To promote our new competition at, we really, really tried to make a great video. But because we spent our entire advertising budget on thousands of great prizes and presents for you, this "viral" might not be as impressive as we would have liked. Sorry.

Advertising Agency: Pool Worldwide, Amsterdam, The Netherlands
Creative Director: Erwin Kleinjan
Art Director: Frank Borsboom
Copywriter: Nick Schonfeld
Additional credits: Super Hero Cheese Cake, Brenninkmeijer & Isaacs, Coen Stroeve
Published: November 2012